A Visual Insights Newsletter (VIN) from Snappy Kraken is a ready-made, campaign-driven email series designed specifically for financial advisors to educate, engage, and grow their audience in a visually compelling way.

What it includes:

  • Vibrant, graphic-rich content — each issue breaks down a timely financial topic (like inflation, AI scams, tariffs, etc.) using familiar analogies and curated visuals to simplify complex ideas

  • Multi-channel campaign structure — beyond the core newsletter, each VIN campaign includes:

    • A landing page with email sign-up

    • A sequence of promotional, confirmation, and follow-up emails

    • Social media posts to drive traffic and sharing

Why it's effective:

  • Client-centric storytelling: By using relatable hooks, like comparing rising sushi prices to inflation, it creates emotional resonance and encourages readers to engage.

  • Expert positioning: Advisors are framed as trustworthy guides capable of translating headlines into actionable advice — from spotting sophisticated scams to adapting to market forces .

  • Lead generation built-in: Landing pages and opt-in forms help grow subscriber lists, making VINs an effective tool for both nurturing existing clients and attracting new prospects.

  • Efficient & customizable: Though fully produced by Snappy Kraken, each VIN allows advisors to personalize messages, extending over a structured 21-day timeline