The Description field should be a brief sentence or two that provides a general overview or “elevator pitch” of the campaign. For example: “Use this simple email to provide clients and prospects with an update on current market volatility and your perspective on how to stay grounded.”

The Sales Description is a more detailed section located below the image carousel. It includes all relevant information about the campaign. Our standard sales copy typically consists of an introductory paragraph, followed by sections such as Key Marketing Takeaways and Content Takeaways, each with bullet points summarizing the campaign's main points.